TB12 Sports
OVERVIEW
TB12 Sports, a holistic health and wellness brand, was founded by three-time NFL MVP and seven-time Super Bowl-winning quarterback Tom Brady and his Body Coach, Alex Guerrero, with a mission to empower anyone to live pain-free and perform at their best. The brand espouses the TB12 Method, a series of healthy daily habits across five pillars, namely pliability, nutrition, hydration, movement, and mental fitness, which are designed to facilitate muscle recovery, injury prevention, and improved performance for those with an active lifestyle.
The TB12 Method is a balanced lifestyle rooted in habits that aim to optimize physical and mental abilities for better performance, faster recovery, and enhanced longevity. It was born out of Brady's struggle with the vicious cycle of injury and rehab in his early NFL career, leading him and Guerrero to discover muscle pliability as a key factor for sustained performance and wellness.
The brand offers a range of products and services that align with the principles of the TB12 Method. These include plant-based, science-backed supplements, plant protein, versatile electrolytes, functional training and recovery equipment, and apparel and gear. TB12 Sports emphasizes that these offerings are not only for professional athletes but for anyone aiming to improve their performance and wellbeing.
The five pillars of the TB12 Method are explained in detail. Pliability is the most critical component, achieved through hands-on bodywork and pliability movements, enabling muscles to absorb force and withstand the impact of sports and daily life. Nutrition focuses on a mostly plant-based diet with nutrient-dense, anti-inflammatory foods to accelerate muscle recovery. Hydration is about drinking half your body weight in fluid ounces of water each day, supplemented by electrolytes for maximum absorption. Movement emphasizes a functional approach to strength and conditioning that mimics the pace of your sport or daily activities. Lastly, mental fitness prioritizes cognitive health and a positive mindset to overcome the challenges of an active lifestyle.
TB12 Sports encourages people to take control of their health through positive daily habits, providing resources like the TB12 Explained Guide to help individuals get started with the TB12 Method. The brand's commitment to a holistic approach to health and wellness is encapsulated in its belief that sustainable health begins with pliability.
FOUNDERS
Tom Brady
Tom Brady, born August 3, 1977, is widely regarded as one of the greatest quarterbacks in the history of the National Football League (NFL). His illustrious career spanned over two decades, during which he won seven Super Bowl championships, more than any other player in NFL history. Brady was also a three-time NFL Most Valuable Player (MVP) and made 14 Pro Bowl appearances.
Starting his professional career with the New England Patriots in 2000, Brady led the team to six Super Bowl victories over 20 seasons. In 2020, Brady moved to the Tampa Bay Buccaneers, where he led the team to their second Super Bowl victory in his first season. Throughout his career, Brady was renowned for his precision as a passer, his exceptional game management, and his ability to perform under pressure, especially in high-stakes games.
Off the field, Brady is known for his commitment to fitness and health, which he attributes to his longevity and success in the highly competitive and physically demanding NFL. In 2013, Brady co-founded TB12 Sports with his body coach, Alex Guerrero. TB12 Sports promotes a holistic approach to health and wellness, offering a range of products and services including plant-based protein, electrolytes, supplements, training equipment, and apparel. The underlying philosophy of TB12 Sports is the TB12 Method, which emphasizes muscle pliability, nutrition, hydration, functional movement, and mental fitness.
After retiring from the NFL in February 2023, Brady continues to be actively involved in TB12 Sports, which aims to empower individuals to live pain-free and perform their best. Post-retirement, Brady has also ventured into sports management, agreeing to purchase a minority ownership stake in the Las Vegas Raiders.